Thursday, August 27, 2020

Discussion- Ch12 Coursework Example | Topics and Well Written Essays - 250 words

Conversation Ch12 - Coursework Example The development stage includes a high pace of income increment inferable from access to extra market and mindfulness by the clients. Showcasing at the development stage incorporate improvement of new item highlights and bundling, expanded publicizing, and setting of significant expenses inferable from popularity. Section by contenders to the market lessens income development towards the finish of the development stage. The development stage is arrived at when deals development diminishes yet attributable to high brand nearness promoting is decreased. Item similitude is high decreasing separation with the showcasing blend done through deals advancements, value decreases, produce include changes, and creative conveyance channels focused on augmentation of item lifecycle and upkeep of piece of the pie. Immersion of the market, innovative out of date items, and changes in client tastes brings about deals decay. Different highlights of the decay stage incorporate expanding costs from diminished creation volumes causing absence of benefit. Advertising at the decrease stage remembers decrease for item contributions, bringing down of costs, little advancement use, and particular conveyance. In the wake of perusing Liang’s conversation, I accept he verbalizes the ideas in item lifecycle well however he doesn't give the showcasing procedures to use at the presentation stage. The conversation doesn't express the advertising procedures in the development and development arranges but instead treats the two unmistakable stages together as far as promoting. The decay stage advertising techniques are not all around examined. By and large the conversation is instructive on the item life cycle however not satisfactory on the diverse showcasing methodologies applied at different phases of the item

Saturday, August 22, 2020

Managing Bullying and Harassment in the Workplace Free Essays

Work environment Bullying (the diligent introduction to relational animosity and abuse from associates, bosses or subordinates) is a respectful issue in contemporary working life, with pulverizing impacts on the two targets and associations (Nearest, Hole, Zap, Cooper 2003; Earner Seashell, 2005) There are various types of harassing in this 21 SST century as it need not be physical with such headway in innovation. Harassing can be immediate, circuitous uninvolved and through internet based life also. In this manner we should plot the degree on what is harassing and what isn't before we can attract up an approach to oversee such occurrences. We will compose a custom exposition test on Overseeing Bullying and Harassment in the Workplace or on the other hand any comparative theme just for you Request Now There is no particular enactment to battle working environment harassing in Singapore (Jay Parka’s, Inciting Injury: An Expos of work environment tormenting in Singapore). There are numerous a period where work environment tormenting is so minute in nature and frequently left undulate with that it is left unnoticed, anyway this demonstrations of harassing develops in time making an unfriendly and delicate workplace. What is tormenting and badgering? Physical and obnoxious attack can be considered in as harassing however different types of tormenting might be excessively unobtrusive. Provocation can be a profoundly touchy subject as every distinctive individual can take it to be in various manners. What one individual considers being a demonstration of fun loving signal the included party may suspect something. The Workplace Bullying Institute characterizes work environment tormenting as â€Å"abusive lead that seems to be; undermining, mortifying, threatening, or work impedance and verbal abuse†. The results to the businesses may incorporate; diminished effectiveness, efficiency and benefit. Increment in non-appearance, debilitated leaves and staff turnover. Increment in backhanded costs, for example, the executives time, connecting with go betweens and advisors. This rundown isn't thorough as there are numerous different uniqueness a business may look because of work environment tormenting. Then again when we are to take a gander at the ramifications for the representatives working environment tormenting and provocation can cause broad medical issues including physical and mental ailments and wounds causing impeding impacts for them. Along these lines for the association to progress in the direction of manageability it is imperative to initially recognize and attempt to kill if not hundred percent in any event 90 percent of this issue, reason being it isn't just the casualty who endures and feels the impacts of harassing it is felt over all slants of the associations as we have seen from the non-thorough rundown given previously. While it might appear that the above examination may give an understanding into tormenting in associations, it is turning out to be apparent that administration needs to begin making proactive strides and measures in recognizing and advancing arrangements and usage to address these squeezing needs though if not misfortunes can be caused for the association. 00006718 The initial step to this is the association illuminates plainly their position and their blueprint on tormenting and badgering before an individual is being highlighted any post in the association, additionally the administration of the association ought to obviously state and comprise which exercises are viewed as harassing or provocation thusly making it hard for representatives to discover any provisos in the framework subsequently getting away from the punishments. When this is done, an order ought to be illuminated and conveyed to all representatives in the association paying little heed to their position or job in the association, accordingly acquiring everybody the association to a typical single comprehension. Clear punishments and activities ought to likewise be remembered for he mandate to discourage any potential domineering jerks from submitting such acts. All staff no matter how you look at it ought to be made to sign this order empowering the administration to take activities and hold blameworthy representatives at risk . These orders ought to be unmistakably formalized and all around imparted to the forefront administrators with the goal that they can take activities if any of the staff were to penetrate the mandate. Furthermore the association ought to have an unmistakable correspondence channel no matter how you look at it from base up. Staff and individual over all level ought to approach this correspondence channel and frantic product of such correspondence channel. The greatness of successful inside correspondence is clear in past looks into ( Muhammad Raff et al. 2009; Mark Chon, 2007) For instance, Barrett (2002) highlights, the most ideal approach to reach and worker is by means of eye to eye correspondence than depending on roundabout channels, for example, electronic media. Falkland and Hide (2008) underscores on base up correspondence. Besides, Welch and Jackson (2007) claims that, instead of regarding representatives as a solitary open, they ought to be fragmented dependent on state auxil iary degrees of socioeconomics. This can help in guaranteeing that the pertinent data focused to contact the applicable individual can contact them in an important and smooth way. Thusly with such correspondence diverts set up the supervisory crew are very much aware of protests against harassing in any degrees of the association and vital advances and moves can be made quickly. Uncommon helpline or prepared HER staff in the territory of guiding can be set up to handle touchy issues which a few workers may think that its troublesome in advancing to their immediate administrators. Data from all cases must be maintained with the most noteworthy dependability in order to ensure the interests of the representative who is enduring or confronting tormenting or provocation in the association. In conclusion is to make a solid bond among the representatives working in the association. Teaching a solid feeling of bond among them and making a solid feeling of proprietorship towards the organization and its shared objective would empower the representatives to work connected at the hip to accomplish the objectives in this manner empowering the association to understand its actual advantages and draw out the fullest from a worker. In the event that solid bonds are made toward the beginning representatives would e ready to distinguish the distinctions which they have and sort them out as needs be without the assistance of the administration of the obstruction of their bosses consequently making a superior workplace. To accomplish this, the association can hold yearly holding exercises for their representatives, welcome experts to offer their thoughts and realities on worker connections, hold month to month gatherings to resolve any issues emerging and to let the representatives quickly handle the issue inside themselves, Muhammad Shaffer s/o Mohamed all in all, a well working and vigorous association generally relies upon beneficiary supportability of their workers. Harmful and threatening workplace may lead the association to need certain zones, in this way immobility’s the association in their development. Associations ought to thusly from the Start prevent such tormenting and provocation issues, regardless of whether these issues were to manifest in the later piece of the associations development the administration must be quick in taking care of and removing such hazardous exercises before it impacts the entire association. As said above, tormenting or badgering doesn't just influence the individual who is the casualty it’s impacts can be felt over the opening association all in all. The most effective method to refer to Managing Bullying and Harassment in the Workplace, Papers

Friday, August 21, 2020

Payday Loans and Wage Garnishment What You Need to Know - OppLoans

Payday Loans and Wage Garnishment What You Need to Know - OppLoans Payday Loans and Wage Garnishment: What You Need to Know Payday Loans and Wage Garnishment: What You Need to KnowInside Subprime: Nov 30, 2018By Ben Moore  Wage garnishment sounds scary because it is. Imagine that you’re having trouble repaying a debt. A court orders that your employer pull money from your paycheck and give it to whomever you owe the money. (Yes, they can do that.) You’re working just as hard, but taking home less each month. And you have to suffer the embarrassment of a court contacting your employer.Wage garnishment could come into effect for a variety of debts owed, including child support, back taxes, and personal loans, such as payday loans. However, payday lenders must first get a court order before they can begin garnishing wages, which is typically a last resort in the collections process.Once a payday loan goes into default status, payday lenders won’t waste any time coming after the money that is due. If a lenders automatic withdrawals from a borrowers account do not go through due to a lack of sufficient f unds, the loan provider might break the debit charges down into smaller increments to take whatever funds from the account that they can. Any attempts to collect payment from the bank account could result in overdraft fees if the account balance is too low, and could possibly cause other pre-existing charges to fail, causing additional fees.Once a payday loan firm sends your debt to a collections agency, the risk escalates. Collections agencies have the ability to issue a court summons if the borrower is not paying back the loan. In fact, nearly all lawsuits against consumers are for small amounts. Lenders typically win because most borrowers do not show up to their court date. The judge will enter a summary judgment, which will allow the court to begin collecting the debt on behalf of the lender or collections agency. Depending on the state, this could mean bank account levies and wage garnishment.Federal law limits how much can be garnished from your paycheck. The amount that can be garnished is limited to 25 percent of the borrower’s disposable earnings, or what is left after mandatory deductions, or the amount by which your weekly wages exceed thirty times the minimum wage, whichever is lower. However, some states will set a lower percentage limit, thereby protecting more of the debtor’s wages. For example, in the state of Massachusetts, most judgment creditors can only garnish up to 15 percent of the debtors’ wages. (The full list of wage garnishment laws by state can be seen here)Borrower’s have rights when it comes to the wage garnishment process, but it is the responsibility of the borrower to be aware of and exercise these rights. The borrower has the right to be legally notified of the wage garnishment, and the borrower can file a dispute if the notice has inaccurate information or the debt owed is incorrect. Social security and veterans benefits are exempt from wage garnishment, but these could be seized once they reach a bank account. Also, a borrower cannot be fired for having one wage garnishment, but this protection is lost if a borrower incurs more than one garnishment.For more information on payday loans, scams, and  cash advances  and  title loans,  check out our state-by-state financial guides.Visit  OppLoans  on  YouTube  |  Facebook  |  Twitter  |  LinkedIn

Monday, May 25, 2020

Still Alice - Lisa Geneva about the Symptoms of Dementia Free Essay Example, 2000 words

I could not help but agree with Lisa Geneva in her Still Alice on her approach to theory, especially as she did not only layout the psycho-behavioral symptoms of the disease but also gave a professional and medical explanation to some of these symptoms. Genova explains The cognitive deficits the symptoms of dementia occur before the form of the plague before the neurons die. In the brain of someone with Alzheimer's, there is too much of soluble protein called amyloid-beta 42 (Genova 62). Another important aspect of the book is that it is very consistent with the existing theory about Alzheimer's disease, especially those that relate to the psychology of the disease. It is not surprising that the writer treats issues such as suicide as a crucial theme in the book to reflect the outcome of Alice s psychological reaction to the disease. For example, it is explained in the literature that even though causes of cognitive symptoms of Alzheimer's is well understood, behavioral and psychological symptoms, otherwise known as BPSD are not well established in terms of causes, even though acts such as agitation and aggression can be associated with BPSD (Colman 223). At the point where Alice was contemplating following the instructions in the butterfly file as a suicide file, she was at a crossroads of explaining what her quality of life would be like, even though the more she sought to find answers, the more she seemed to lose the battle. We will write a custom essay sample on Still Alice - Lisa Geneva about the Symptoms of Dementia or any topic specifically for you Only $17.96 $11.86/pageorder now This part of the book was a major plus for the writer who combines the literary device of imagery with the realistic psychological touch of the issue at hand in the book. This is because it was noted that the suicide file was named the butterfly file with the picture of a butterfly at the back to depict the life of the butterfly, which was the embodiment of the beautiful blue art nouveau necklace her mother gave her to her when she was only a little girl. Just as she complained in her childhood, the butterfly was a beautiful creature that had a very short lifespan.

Thursday, May 14, 2020

Risks For An Entrepreneur Who Becomes Emotionally Attached...

4-3: There are many risks for an entrepreneur who becomes emotionally attached to an idea to a new business. One of risk is that it might waste the entrepreneur a lot of time and money. Another risk is that new idea can destroy the achievement they have got before. 4-10: Tools for conducting primary research: 1. Customer surveys and questionnaires: Creating a surveys or questionnaires for collecting customer’s ideas. 2. Focus groups: Focus group refers a form of qualitative research that a group of people are asked about their perceptions, opinions, beliefs, etc. 3. Prototypes: Prototype means early samples, models, or forms. 4. Trade associations and business directories: 5. Industry databases: The database has many research reports about various industries. 6. Demographic data: Demographic data is about the Decennial Census and other surveys of individuals and households administered by the Census Bureau. 7. Forecasts: Forecasts means the process if making prediction if the future base on the past or present data. 8. Articles: Making researches by reading articles. 9. Internet: Searching information by using internet. 4-13: Developing a business model before writing business plan is essential because it adds more details to the evaluation of a new business begun during the feasibility analysis by graphically depicting the â€Å"moving paths† of the business and ensuring that they are all working together. Also, when building a business model, the entrepreneur addressShow MoreRelatedCharacteristics Of An Entrepreneur From The Sbo1859 Words   |  8 PagesDifferentiating the Entrepreneur from the SBO †¯Ã¢â‚¬ ¯ Differentiating a SBO (small business owner) and an entrepreneur can be difficult as most people would instinctively view them as one in the same. 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In return, some rewards are given to the crowd, who decide to take part in these projects by doing a contribution. According to The Economist (2012), crowdfunding is the â€Å"newRead MoreTheories on Personality Essay2785 Words   |  12 Pagesoutside world. The persona is the â€Å"public self† presented to others. It is most apparent when we adopt particular roles or hide our deeper feelings. 12.4.4 Carl Rogers viewed the self as an entity that emerges from personal experience. We tend to become aware of experiences that match our self-image, and exclude those that are incongruent with it. 12.4.5 The incongruent person has a highly unrealistic selfimageand/or a mismatch between the self-image and the ideal self. The congruent or fullyRead MoreHealth Safety Issues in Garments Industry of Bangladesh11720 Words   |  47 PagesMore recent news reasons can be presented if data are collected after building a primary questionnaire for conducting a survey among garments workers of Bangladesh who are now working in very unhealthy risky environment. Historical Background In Bangladesh there are various sectors. In last few years garments sector become a vital part for the county of Bangladesh. Due to the large number of population garment sector provide an opportunities for employment. Being a developing county garment

Wednesday, May 6, 2020

The Effects Of Routine Activities On Happiness Essay

It has been argued that happiness demonstrates significant variability across time, age, and contexts. Little research has examined the combined effects of behavior, attitudes, and lifespan development on happiness. The purpose of the study carried out by Bailey, Kang, and Schmidt (2016) was to determine the influence of leisure routine, locus of control, wisdom, and age on happiness. Leisure routines compromised social media, reflection, physical activity, time outdoors, and friends. In addition, the researchers also wanted to determine and clarify how leisure routine activities and attitudes influenced happiness at different life stages. To determine the influence of routine activities at different life stage, Bailey et al. (2016) sampled a student group and an alumni group (from the same university). The student group fell into Erik Erikson’s adolescent and young adult stages of development, identity versus role confusion and intimacy versus isolation (concerned with develo ping their unique identity and seeking close relationships) (Kuther, 2017, p. 13). On the other hand, the alumni group fell into the middle adulthood stage of development, generativity versus stagnation (attempting to avoid stagnation by contributing to society and future generations) (Kuther, 2017, p. 13). There were three research questions central to this study. In this particular study, the researchers were interested in studying the influence of age, behavior, and attitude on overall happiness. TheShow MoreRelatedPositive Psychology Influencing: The onset of a Positive Lifestyle and Positive Health982 Words   |  4 PagesPositive Psychology Influencing The Onset of a Positive Lifestyle and Positive Health There have been numerous studies in the realm of Positive Psychology and the effects it can influence in other sectors of a person’s overall wellbeing, especially in terms of attaining a positive mindset and treatment of negative general disorders, the short term benefits of a positive psychological outlook and the long term health and lifestyle benefits that are produced from it. In a 2006 journal article, ParkRead MoreWhat Makes You Happy?923 Words   |  4 Pagesgenuinely true consistent happiness is achievable through an attitude of gratitude. Throughout the generations, humans have long sought to grasp the concept of living in a consistent state of happiness. Proof of this can be found in the constitution of the United States, as their forth fathers placed emphasis on the freedom to the pursuit of happiness. In today’s culture, it is often heard the saying. â€Å"Do what makes you happy†. Likewise, Parents tell their kids to choose true happiness as a prio rity in theirRead MoreThe Theory Of Routine Activity Theory870 Words   |  4 PagesChoice theory (routine activity) or trait theories (bio social and psychological), which is responsible for more criminal activity? In order to determine which one causes more criminal activity, they each must be defined. Choice Theory (routine activity) Rational choice theory commonly known as choice theory is based off of beliefs from classic criminology, which believe that individuals freely choose their behavior and are motivated by the pursuit of gratification and the attempt to avoid painRead MoreMy Experience With Applied Psychology1380 Words   |  6 Pagesentrance into this life and therefore it is critical that we cherish what family we do have and their role in our lives. In my life, my parents strong marriage and abundance of love and support has created a fire in my heart to want to share love and happiness with others and improve their lives. In addition, the diversity of opinions, perspectives and ideas in my home has influenced my ability to see multiple sides of life situations and helped me to be a better person. The disagreements among my familyRead MoreThe Elder Population and Depression930 Words   |  4 PagesMotivation To Live , Because The Person Has Lived His Life And Going Into An Elderly Age Makes Him Le ss Active From The Daily Routine He Used To Face . Now There Is A Lack Of Physical Activities Aswell As Mental Activity In Daily Routine. †¢ Fears – The Person Has The Fear Of Death Or Dying And Also Along With Other Issues Like Financial Problems / Lack Of Social Activity Problems Or Health Issues. †¢ Recent Bereavements – The Death Of Closely Related People Can Also Lead To Major Depression Like TheRead MoreHealthy Vs Non Healthy Lifestyle1531 Words   |  7 Pagesbut only the human body will know how it ultimately reacts. Living a healthy lifestyle is a conflation of several factors. One is not able to live a healthy lifestyle without a nutritional diet, adequate sleep, routine exercise, and reduced stress. A healthy lifestyle is about finding happiness and balance. The key factor is learning to avoid detrimental situations, triggers and substances that decrease ones overall health. None the less, one must form a platform based on healthy morals and principlesRead MoreWhat Are Some Of The Benefits Of Sleeping And Eating Well With The Proper Diet And Exercise Essay1174 Words   |  5 PagesWhen the Minds at Ease the Body Flourishes What are some of the benefits of sleeping and eating well with the proper diet and exercise in their life? There are many different behaviors and attitudes when it comes to health and happiness, especially with the different types of ethnic culture and race that have a very diverse belief when it comes to living a healthy lifestyle. It is important to note, however, that we will be affected by age and there is not a physical way to turn back the handsRead MoreAnalysis Of Seane Corn s Podcast986 Words   |  4 PagesBrief Review Seane Corn’s podcast was two-fold: educational and invigorating. Hearing her talk about her journey to happiness is a true testimonial to naysayers who are having doubts about the positive effects of yoga. Corn’s journey to happiness, as she conveyed, was not an easy one. She had to clamber her way from an unsettled place as a child growing up in unstable home. She explained how her blue-collar working class parents raised her in an environment where religious practices were not presentRead MoreA Plan For A Life Change1669 Words   |  7 Pages18-64 according to Centers for Disease Control and Prevention: â€Å"2 hours and 30 minutes (150 minutes) of moderate-intensity aerobic activity (i.e., brisk walking) every week and weight training muscle-strengthening activities on 2 or more days a week that work all major muscle groups (legs, hips, back, abdomen, chest, shoulders, and arms)†. (How much physical activity do adults need? (2015, June 4). A) â€Å"A lack of exercise during adult life is associated with deconditioning, fatigue, weakness,Read MorePersonal Growth And Happiness : Positive Psychology1367 Words   |  6 Pages Growth and Happiness In considering personal growth and happiness we naturally connect with the concept of subjective wellbeing and also the positive psychology movement. Positive psychology, with its foundations influenced by Aristotelian ethics, concentrates on the elements of human behaviour that effect personal and community development. These are referred to as our universal character strengths and include the acts of integrity, forgiveness, kindness and gratitude (Peterson Webb, 2006)

Tuesday, May 5, 2020

Detailed Marketing Research Sample

Marketing research Apple believes on gathering the competitive edge over the competitors through innovation and the innovation comes from understanding the needs and requirements of the consumers. Apple beliefs that consumers are not responsible for finding their needs as the company itself is responsible for finding the needs and demand of the consumers. iPhone is one of the best innovation done by Apple and to gain competitive edge over the competitors especially, over Samsung, Apple does huge sort of market research related activities. Apple does the market research not only for understanding the needs of the consumers throughout the world but it does the market research because the leader of innovation wants to generate and incorporate the needs in the mind of the consumers (YouTube, 2014). Apple believes the concept of market research so that, they can understand the adoptability of the consumers and the choices of the consumers. In the product line of Apple most of the products are found as the i nnovation and the introduction of innovative products provide the company a reputation, competitive edge and brand name in the world market. Once the product becomes matured or the products go in the growth stage in the market the competitors of the company introduce the similar kinds of products and in the mean time the company gains the competitive advantage over the competitors. The primary and the secondary research are used to collect data and for continuing the entire market research process very carefully. The primary research process is that research process in which the data are collected on the first hand basis and generally, the company conducts the primary research by taking the insights of the customers only. Apple conducts the primary research to gather the information of the customers about the product information. For iPhone, Apple generally does the primary research to add some information in their websites and to gather the feedbacks from the customers in order to enhance the efficiency of their products and services. The secondary research on the other hand helps to gather the information about the competitors of the company. From, the newspapers, business magazines and business journals the secondary research is being conducted. The marketing research is used by Apple i phone to understand the positioning strategy of the competitor, the insi ghts of the consumers regarding the products and services of the organization and it is also used to understand the needs and requirement of the consumers to a large extent. Marketing research process The marketing research process comprises of several stages and those data collection, data processing, data analysing, evaluation of the information and finally the presenting the data. The company iPhone conducts the research by focusing on data collection especially through the focus group interview for the primary survey method. In the secondary research process the company used to gather the information through business journals and magazines. Apple iPhone to understand whether the customers are happy with this iPhone or not or to find out the position of the company in the mind of the consumers, gather the data. The raw data is then processed by sorting and tabulating before it is analysed. To convert the data into information the data are analysed by the researchers. The analysts are responsible to evaluate the information through the data analysis process. From the market research process iPhone comes to know about th4e preferences of the consumers in the specific geographical area. For example, from the market research survey it is understood that why the Chinese consumers demand for iPhone more than the smartphones. Secondly, to evaluate the reasons for purchasing the products of the company are understood by the market research process. The market research process answers the questions regarding why the Iphone is still popular than the smartphones among many users though the smartphones various attractive features. The market research questions have replied the company that in China people are more cautious and enthusiastic about the several features of iPhone which are known as the great driver for the company. By conducting the survey it is understood the level of sales potentiality in China and how the distribution channels can be formed (YouTube, 2014). A case has been cited over here where the market research has been used to understand the preferences of the consumers. Apple believes that it is the leader of innovation but it is important for the company to understand what the customers believe. The research surveys have also answered iPhone regarding why people choose iPhone though there is a presence of Andriod device. The surveys in almost 7 countries have replied that Trust Apple Brand is the most important factor why people have purchased the iPhone and not the Smartphone devices. The research study says that features and designs are the two main factors which act as a factor of differentiation for the company. The company can use the facts and information gained from the survey and then can formulate the strategies in order to sustain in the long term. Future of marketing research The future of marketing research will depend on the technological development of the marketing research methods. The future marketing research would depend on the success of data collection method. The main market research tool which is used by Apple iPhone is the focus group information but the dependency on the focus group interview is not stagnant in nature and the company needs to change the way of research in the long run. The future marketing research process needs to focus on more data than ever. The future marketing strategy needs as much as possible data and information so that; the marketers would not need to depend on the judgemental decisions. The future marketers would need the data for making the future decisions and for that full passion is required. In the competitive business environment every competitors want to collect data and on the basis of the collected data the marketers establish the business decisions. The most likely tool which is used for gathering and col lecting the data is survey method. But, the survey method is considered as the most tiring method for the consumers. People are bored off in providing information through the telephonic information and through the survey method. The future marketers should focus on some more scientific methods which are reliable in nature (YouTube, 2014). Because, taking decisions without focusing on the data will be proved as a costly phenomenon. The business decisions cannot be made on the basis of the judgement of the managers and the experience of the managers. As Apple claims that they are the need generator rather the need identifier and that is the reason the market research is not conducted by them to understand the prevailing need in the existing market. But, in the future scenario before innovating the products and services it will be important for the company Apple iPhone to understand the prevailing demand in the market. Demand estimation would be a great strategy for the market in this respect. In the new market scenario the company Apple iPhone should emphasis on some strategies to gather the data from the market which will provide more effective and huge amount of data to the company. For example, the eye tracking, brand equity research, concept testing and ad tracing etc to understand the current position of the company. The methods of survey and sampling The survey method is conducted to know the insights of the selected sample size. The population is considered as the whole or the universe where the sample is considered as a part of population. The sample size generally does not exclude the size of 1/10 of the entire population. The sample survey is being done so that, the time frame and the resources can be matched with the availability. The more the size of the sample the less will be the extent of errors in the entire sampling process. The sampling can be classified into two different parts and those probability sampling and non-probability sampling. The probability sampling is considered as the sampling method where the inclusion of each and every member is similar in nature. In the non-probabilistic sampling method the judgemental method is engaged and the possibilities of the inclusion of the sample members are not same in the inclusion process. The sampling technique comprises several processes including simple random sampling, systematic sampling, multi-stage sampling, stratified sampling and cluster sampling. The simple random sampling refers to that sampling process which has a chance of equal selection. Using the lottery methods and random sample generation the simple random sampling technique can be used. The simple random sampling is not used where the exclusion criterias are high and the sample size has been decided as large in nature. Apple iPhone does the random sampling to conduct the customer survey. For understanding the reasons for the product purchase the company Apple iPhone uses the random sampling technique. The systematic sampling technique which is considered as one of the non-probabilistic sampling and the sampling is done in a very systematic manner which is possible when the sample sizes are known and small for the company. The company Apple iPhone uses the stratified sampling which is also known as a non-probabilistic sampling. While conducting the survey to understand the purchase behaviour of the consumers of seven different countries the stratified sampling method was used (YouTube, 2014). The samples from different countries are being selected on the basis of stratified sampling. The stratified sampling technique is used because a specific set of data is required. Questionnaire and application in IPhone Company Questionnaire is a set of questions which are asked to the respondents for the purpose of obtaining particular type of information. The objectives of the questionnaire are collecting the appropriate data; compare the collected data and making the data in use of analysis, reducing the question bias etc. The questionnaire can be of different types; it can be descriptive in nature, can be analytical in nature and also can be self-administered in nature. The self-administered questionnaire can be used by the iPhone company so that, the researcher can send the handouts to the respondents, mailing questionnaire is also an important aspect of the company and the telephonic surveys are also possible for the company iPhopne. iPhone can arrange every kinds of questionnaire depending on the type of information the company wants to gather and on the number of available sample size it has. The mail questionnaire survey is done by the company when the relationships with the respondents are stable and when the company needs to take the feedback from the respondents about the product or service characteristics. The analytical questionnaire also can be used by the company iPhone to find out the association between two variables. The company for understanding the customer behaviour uses the descriptive questionnaire method. For example, the questionnaire is being made by IPhone Company to know the perception of the consumers of seven different countries and the researcher can use the close ended questionnaire for getting the compact insights of the consumers. One sample questionnaire is discussed below: What are the reasons for using the iPhone over the smartphones? Options: a. Design of the iPhone Product features of the iPhone Price of the iPhone Image of trust related to the name of Apple The descriptive questionnaire can also help out the company to find out the positioning of the company. For example, one descriptive question is being formed and mailed to the customers. Do you think the company iPhone is able to secure the culture of innovation till date? In the above mentioned question the respondent would have the choice for providing their in-depth insights and knowledge. The researcher requires such kind of questionnaire survey when the in-depth analysis of the topic is required. Reference YouTube, (2014). Marketing Briefs: What is Market Research?. [online] Available at: https://www.youtube.com/watch?v=2-q2vwa_n2I [Accessed 9 Aug. 2014]. YouTube, (2014). What is Market Research? An Informative Presentation.. [online] Available at: https://www.youtube.com/watch?v=Zq391bgs6h0 [Accessed 9 Aug. 2014]. YouTube, (2014). Future of Marketing Research.mp4. [online] Available at: https://www.youtube.com/watch?v=m547hHWvKk4 [Accessed 9 Aug. 2014]. YouTube, (2014). Sampling. Part 2 of 2 on Surveys and Sampling.. [online] Available at: https://www.youtube.com/watch?v=owN9hLq-Eac [Accessed 9 Aug. 2014]. YouTube, (2014). What is a Questionnaire?. [online] Available at: https://www.youtube.com/watch?v=CfEga-dr_Ww [Accessed 9 Aug. 2014].